TARGET MARKET

Our marketing target is focused on people who have already been caught a DUI. It can be a help to police stations to keep those who are known for having trouble with alcohol. This will also significantly help people who have just come out of rehab and need extra safety precautions when it comes to driving. Additionally, it can be useful for parents who are scared to let their teenagers, who are new drivers, start driving. Even though they have a curfew in their first few years of driving and their parents might trust them, many teens are irresponsible and do not always listen to the law or their parents